The intervention deals with countering visual pollution in an age when rows of trees have been replaced with rows of billboards. With the intervention, I wanted to hide or disrupt the visibility of the advertisements without intervening directly in the billboards. Due to the guerilla approach, the interventions were short-lived.

The first realization from 2016 in Ljubljana caused an intense reaction from the marketing agency. 8 panels were hacked. After 3 days, the trees were chopped off and left lying on the spot.

The second series of interventions happened in Novo Mesto in 2017 during the reconstruction of a street named after the ecologist and environmentalist Ferdinand Seidl. The paradox is that this street is one with the most advertisement panels in town. Because the intervention took place during the reconstruction period, the trees kept standing for four months. 4 panels were hacked. During this time, the advertised content was regularly changing, and the plants were watered by Marija, a local woman who approached me during the intervention implementation.
Thanks Marija.