Corporate design on the external walls of business branches contributes significantly to the visual saturation of public space. Some companies use vivid colors, provocative images, and tacky typography for greater visibility.

The idea of ​​the work is to "reset" the design logic. By intervening on the facades of randomly selected spaces, I completely simplified the visual image of the companies, while preserving all existing forms and the original composition. The new visual presentation was limited to black and white, the images were graphically simplified, and the font used is Helvetica, a classic in the design industry. By visually unifying the neighboring businesses, I wanted to neutralize the idea of ​​spectacle and instead of aestheticization, focus only on purified information.